‘My Eyes Were So Swollen I Was Unable to Even Unseal Them’

Amanda Preisinger is nervous about her child’s impending 13th birthday celebration. It’s not due to the typical reasons associated with a house full of loud preteen children, but because it’s the initial occasion she will reveal her recently altered face to friends and extended family. “Clearly I’m going to tell everyone as they come in, ‘For your information, this is not the way I appear,’” states the thirty-year-old real estate agent from south Florida.

Her appearance is, admittedly, a somewhat surprising – her face puffed up and unnaturally tightened, as though secured by heavy-duty tape. Her altered – and she’s keen to stress, short-term – appearance is the result of half a dozen cosmetic procedures, including an minimally invasive facelift, conducted by a doctor in Istanbul, Turkey, the previous month. “My spouse became emotional when he saw me for the initial time because I couldn’t even open my eyes. That indicates puffy I was,” she tells me via video call from her home. “I had to tell him: ‘Honey, I’m fine, I’m not hurting. I just look like someone attacked me.’”

Increasing Popularity of Youthful Facial Lifts

Based on plastic surgeons, Preisinger is one of a rising count of individuals choosing to undergo a facelift in their 20s and 30s – well over a ten years before most doctors’ typical patient age range of 40 to 60. (Although many specialists are keen to emphasise the industry edict of: “We address genetics, not years.”) “I have 28-year-olds requesting facelifts,” says based in London cosmetic surgeon Georgios Orfaniotis, a ex-NHS doctor who focuses on the head and neck. “It’s a major procedure, and I’m a bit concerned when I see individuals opting for it as a lifestyle choice.”

Explaining the Facelift Procedure

A facelift, also known as a rhytidectomy, lifts the tissues in the face that start to sag as we age. “Human faces are structured a little like layers of an onion,” says Kent-based face specialist Marc Pacifico. “Skin and fat on the surface, then a stratum of connective tissue called the superficial musculoaponeurotic system. Consider the SMAS as the structural foundation of the face. And that’s what ages us; that’s what becomes lax and pulls the dermis down with it.”

You endanger operating on individuals that have underlying problems. It’s not a practice for an ethical plastic surgeon to follow

Once the preserve of moneyed older people, overuse of injectables – when overuse of dermal fillers expands the face and causes laxity in the dermis – alongside the common adoption of slimming medications, cut-price surgical travel, and the development of novel, celebrity-endorsed operative methods are attracting a new kind of patient towards this major operation. Statistics indicate an 8% increase in facial lifts over the past 12 months in the UK; while a study found that the portion of younger facelift patients is growing, with one-third of procedures now conducted for individuals aged 35-55.

“Patients are asking now to look like the best version of themselves and obviously the methods are following,” says Orfaniotis. Currently, the trending procedure is the comprehensive facial lift, a method evangelised by everyone from Kardashian matriarch Kris Jenner, to fashion designer Marc Jacobs.

Deep Plane Technique

While a more traditional rhytidectomy entails lifting the SMAS, the comprehensive lift loosens the underlying structures beneath it, enabling surgeons to restructure the face by repositioning the underlying layers, and avoiding the tight, stretched look sometimes wrought by more traditional techniques. “We avoid placing stress on the skin because we’re targeting deeper, to the deeper tissue,” explains Harley Street cosmetic doctor Rajiv Grover, who focuses on the deep plane technique. “It is the deeper tissue that is adjusted. The skin comes with it as a secondary element.” Elevating the entire soft tissue layer as a unified block allows for a authentic-appearing and more durable outcome. It also means that the procedure is no longer being used for the primary goal of anti-ageing – or revitalization, as the aesthetics industry terms it – but for “beautification” and facial restructuring, too. “We’re getting many inquiries from patients aged late twenties to mid-thirties for this reason,” notes Grover.

Personal Journey

Preisinger had never planned on getting a facial lift – at minimum not at the age of 30. But years of using hyaluronic acid dermal fillers in an effort at “facial balancing” implied that by the time she entered her late 20s, she was “botched”. “I didn’t do this because I desired to appear young,” she says. “I underwent it because the filler ruined my face. I wish I had never done it. If I had avoided the filler, I don’t think I would be in this situation currently.”

Whether dermal fillers completely disappear has long been a point of contention in the cosmetic field. “Research have indicated that not only do they rarely fully dissipate,” says Grover, “but they move and can block drainage pathways. A contributing factor to what we call ‘pillow face’ is also the fact that to some extent, the face becomes somewhat waterlogged because its capacity to remove lymphatic fluid has been diminished.” Though studies into the area is preliminary, cautionary statements on dermal fillers’ possible effects on the body’s drainage have been released, and additional studies announced. An esteemed face specialist, commenting anonymously, mentioned he would avoid using fillers in a client because of the risks they pose. “A lot of surgeons don’t want to discussing this, because the manufacturers who produce filler can be pretty aggressive.” He’s heard stories, he adds, of plastic surgeons facing legal actions after expressing worries.

Decision and Procedure

For Preisinger, after beginning using injectables, she felt as if she needed to continue replenishing it – especially as it started to migrate to different areas of her face. She was just 28 when a local plastic surgeon in the state proposed that a facial and neck surgery could be what she needed to exit the cycle of treatments. After 24 months, she ended up selecting from a list of recommended hotels in the city, texted to her by the patient coordinator at her surgeon’s office.

Initially, Preisinger had scheduled an eyelid surgery – better known as blepharoplasty – but her doctor advised her that a facelift was the correct option for the laxity she was experiencing in her face. She arranged a forehead lift, a cheek lift and a neck lift. The eve of her operation, 24 hours post she’d touched down alone in Turkey, she decided to add a lip lift. “Subsequently the surgeon stated, ‘We’re going to lift the lower eyelid puffiness.’ He added, ‘I think if we extract some cheek fat, it will sculpt your face.’ Thus I ultimately including additional surgeries,” she says. She paid $22,000 (sixteen thousand five hundred pounds) for the six-hour surgery, plus a three-day|

Ross Collins
Ross Collins

A digital strategist with over a decade of experience in media technology, specializing in UK market trends and innovation analysis.